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The official logo of Too Design, a modern creative design studio focused on branding, graphic design, UI/UX, and visual storytelling. The identity combines a clean, contemporary aesthetic with a playful and human design approach.

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Services​

UI/UX Design 
Visual Identity

Designer

Tooba Naeem

Role

Creative Director

Branding & Strategy

Overview

Islamabad United, one of the top franchises in the Pakistan Super League (PSL), sought to strengthen their digital presence by creating a comprehensive website. Known for their dynamic fan base and strong team identity, Islamabad United aimed to provide fans with an engaging platform to access player profiles, stay updated with the latest news, and conveniently purchase official team merchandise. The new digital hub was designed to enhance fan interaction and reinforce the team’s brand, positioning Islamabad United as a leader both on and off the field

Branding & Strategy

Overview

Islamabad United, one of the top franchises in the Pakistan Super League (PSL), sought to strengthen their digital presence by creating a comprehensive website. Known for their dynamic fan base and strong team identity, Islamabad United aimed to provide fans with an engaging platform to access player profiles, stay updated with the latest news, and conveniently purchase official team merchandise. The new digital hub was designed to enhance fan interaction and reinforce the team’s brand, positioning Islamabad United as a leader both on and off the field

Target Audience

I explore ideas, play with possibilities, and push things a little further. Until I find the direction that makes you go, “Yep, that’s it.

Target Audience

I explore ideas, play with possibilities, and push things a little further. Until I find the direction that makes you go, “Yep, that’s it.

Target Audience

I explore ideas, play with possibilities, and push things a little further. Until I find the direction that makes you go, “Yep, that’s it.

Target Audience

I explore ideas, play with possibilities, and push things a little further. Until I find the direction that makes you go, “Yep, that’s it.

Design Decision

The Solution

Islamabad United, one of the top franchises in the Pakistan Super League (PSL), sought to strengthen their digital presence by creating a comprehensive website. Known for their dynamic fan base and strong team identity, Islamabad United aimed to provide fans with an engaging platform to access player profiles, stay updated with the latest news, and conveniently purchase official team merchandise. The new digital hub was designed to enhance fan interaction and reinforce the team’s brand, positioning Islamabad United as a leader both on and off the field

A mesmerizing scenery of green mountains with cloudy sky background
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Too Design is a creative studio creating distinctive brands, digital experiences, and ideas with personality.

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© 2025 Too Design Us | All Right Reserved

Too Design is a creative studio creating distinctive brands, digital experiences and ideas with personality

Explore

The Shop

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© 2026 Too Design Us | All Right Reserved

Choose a Service Type

Tell me which world you're in, and I'll send you the right questions — the more specific the ask, the more tailored your proposal.

UI/UX Design

Apps, websites, dashboards, new product design or a redesign of what you've got.

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Brand Design

Brand identity, packaging, print, social, anything visual outside a digital product.

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